Kent Covington is a Real Estate Broker specializing in luxury, waterfront, and coastal properties throughout Myrtle Beach and the surrounding areas~including Murrells Inlet, Garden City Beach, Surfside Beach, Pawleys Island, North Myrtle Beach, and Georgetown.
With more than $108M in personal sales volume, Kent has built a reputation for delivering exceptional results through strategic pricing, innovative marketing, skilled negotiation, and unmatched market knowledge. Whether representing an oceanfront estate, luxury golf course residence, waterfront home, investment property, condominium, or primary residence, his goal remains the same: maximize exposure, attract qualified buyers, and achieve the highest possible sales price.
Kent earned his Bachelor’s Degree in Real Estate from the University of South Carolina’s Darla Moore School of Business—an accomplishment held by very few active real estate professionals in South Carolina. His education, combined with continuous analysis of local market trends and years of experience, allows him to provide clients with knowledgeable guidance throughout every stage of the selling process.
Every listing receives a customized marketing strategy designed to showcase each property’s unique features across today’s most effective digital platforms, luxury marketing channels, professional photography, video, targeted advertising, and extensive online exposure. This comprehensive approach ensures your home reaches the right buyers locally, nationally, and internationally.
Kent is a Coldwell Banker ® Luxury Property Specialist, a South Carolina Broker, North Carolina Broker, and member of the Coastal Carolina Association of REALTORS® and the National Association of REALTORS®. If you’re considering selling your home, contact Kent today for a confidential market analysis and discover the difference an experienced marketing specialist can make.
What my clients are saying (46)
My Service Ratings
09/17/2026 - Not Provided
Kent went above and beyond selling our condo in North Myrtle Beach. Constantly checked in with his market reports & provided positive insight on the best approach to get our property sold. Through every obstacle Kent explained everything and helped us make informed decisions. If we ever go to buy or sell another property Kent is our guy. I would personally recommend him to anyone.
My Service Ratings
07/25/2026 - Peggy G.
Kent kept us informed about what was going on with the sale of our house. He made good recommendations and worked to get us the best deal.
My Service Ratings
07/13/2026 - Suzanne T.
Great Service
My Service Ratings
05/15/2026 - Not Provided
Kent was outstanding and very helpful. We had several issues with financing and trying to get things taken care of in order to sell the house and Kent went well out of his way to make sure we were able to sell and helped tremendously. When I am ready to buy again I will make sure I get a hold of Kent there's no one better.
My Service Ratings
04/28/2026 - John R.
Kent, is a professional and expert in communications with his clients. I work with similar professionals all the time. Kent distinguishes himself.
My Service Ratings
03/01/2026 - Not Provided
Kent delivered exactly what we needed—results. After working with two previous Realtors who couldn’t get the property sold, Kent stepped in with a clear strategy, strong market insight, and immediate execution. Within two months, we were under agreement. His communication was consistent and proactive from start to finish, and he managed every moving part of the transaction with precision. What truly sets Kent apart is his ability to negotiate. He is firm, strategic, and always advocates in his client’s best interest. The process was smooth, organized, and professional throughout. If you want a Realtor who is responsive, skilled at positioning a property correctly, and capable of getting a deal across the finish line, Kent is the right choice.
My Service Ratings
02/28/2026 - Edward O.
Kent delivered exactly what we needed—results. After working with two previous Realtors who couldn’t get the property sold, Kent stepped in with a clear strategy, strong market insight, and immediate execution. Within two months, we were under agreement. His communication was consistent and proactive from start to finish, and he managed every moving part of the transaction with precision. What truly sets Kent apart is his ability to negotiate. He is firm, strategic, and always advocates in his client’s best interest. The process was smooth, organized, and professional throughout. If you want a Realtor who is responsive, skilled at positioning a property correctly, and capable of getting a deal across the finish line, Kent is the right choice.
My Service Ratings
01/10/2026 - Benjamin F.
Kent was great to work with! He was in contact with us throughout the entire process. He educated us on how the market was doing. He kept our home price competitive. Kent did great at marketing our home to make it appealing to new buyers. I felt like I built a great relationship with Kent during the sell of our home! I would highly recommend Kent and his firm for selling or buying a new home!! Kent and his people are Rockstars!
My Service Ratings
01/10/2026 - Not Provided
Kent was amazing! I would gladly work with Kent again! Kent helped every step of the way, answered all my text and phone calls immediately and very optimistic that our house would sell. Kent coached us during the entire process which extremely minimized the stress of selling a home. I would highly recommend Kent and his team for selling or buying a home.
My Service Ratings
12/27/2025 - Nidia L.
Great experience! Kent was professional, responsive, knowledgeable, patient, and always quick to answer our questions. He made the entire process smooth and stress-free. Highly recommend.
My Service Ratings
10/30/2025 - Erika Palmer
We had a fantastic experience working with Kent on the sale of our condo. From start to finish, he was professional, proactive, and always kept us informed every step of the way. His communication was excellent — we always knew what was happening and felt confident that everything was being handled smoothly. Kent’s attention to detail and expertise made the entire process stress-free, and he executed our deal perfectly. We couldn’t be happier with the outcome and highly recommend Kent to anyone looking to buy or sell their home.
My Service Ratings
10/06/2025 - Zachary C.
We couldn’t have asked for a better realtor than Kent Covington with Coldwell Banker Sea Coast Advantage. From start to finish, Kent made the home-buying process smooth and stress-free. He was patient, knowledgeable, and always took the time to explain what to look out for during our search. His negotiation skills and attention to detail really made a difference. We’re so grateful for his guidance and would absolutely recommend him to anyone buying or selling a home!
My Service Ratings
10/06/2025 - Zachary Colbert
Working with Kent Covington from Coldwell Banker Sea Coast Advantage was an excellent experience. Kent’s expertise and clear communication made the entire home-buying process easy to understand and navigate. He helped us know what to watch for and guided us through negotiations with confidence. We truly appreciate his professionalism and would recommend him without hesitation.
My Service Ratings
05/15/2025 - Francis R.
Best results
My Service Ratings
05/14/2025 - Janet Brooks
Kent did a wonderful job of staying in touch and offering guidance to help me navigate the whole selling process. He was quick to respond to my texts with helpful data and answers. Kent is an outstanding professional realtor.
My Service Ratings
05/10/2025 - Venetia R.
Kent and his associate, Sharon, were on top of the details, and helpful every step of the way. This was one of the best experiences we’ve had in real estate investing. Thank you!
My Service Ratings
05/04/2025 - Rebecca W.
Very professional and we thank him for selling our condo!
My Service Ratings
03/08/2025 - Ronda S.
I have nothing but positive vibes for the way Kent conducted his way of doing business. He always kept me informed about any new developments that he might have interested in showing my condo. He always Let me know what was going on, good or not so good. He was always professional. I think Kent was an honest man & Realtor. I would “definitely “ choose him as a Realtor if I ever needed his agent again. He helped me sale my condo.
My Service Ratings
02/28/2025 - Ryan B.
Kent sold our ocean front condo quickly after 2 other agents couldn't get the job done. I would highly recommend Kent Covington for any and all of your real estate needs in Myrtle Beach and the surrounding areas.
My Service Ratings
02/26/2025 - Not Provided
Kent was our third agent and the only one to get the job done. My mistake was not choosing him first! After the job was his, everything was smooth sailing from there! I highly recommend Kent for your Myrtle Beach and Grand Strand real market needs.
My Service Ratings
11/28/2024 - Gerard M.
The best realtor in South Carolina!!! On top of the closing from beginning to end!!! Constantly in communication with the clients. Would recommend him to everyone!!
My Service Ratings
11/16/2024 - Keri OConnor
Kent reached out to us after a previous realtor was unable to successfully advertise and sell our condo. We re-listed our condo with Kent’s support and had a buyer within one week of re-listing it with Kent. Our sale had some complications due to the previous owner of our condo. Kent was consistently supportive and knowledgeable throughout our complicated closing process. We greatly appreciated his unwavering support and will undoubtedly reach out to him again if we are in the market again to buy or sell a property in the area.
My Service Ratings
08/02/2024 - Paula P.
Excellent service from listing to closing.
My Service Ratings
08/02/2024 - Not Provided
Kent did an outstanding job in selling our condo. Communication was superb, negotiating the sale showed expertise in dealing with lenders and HOA’s. Highly recommend.
My Service Ratings
05/15/2024 - Jerry H.
Kent was very professional and was extremely knowledgeable and made the selling process very enjoyable and engaging. He was always keeping me informed on what he was doing and was available throughout the process. Highly recommend him!
My Service Ratings
12/24/2023 - Linda S.
Kent kept us posted frequently with the sale if our condo, he was very helpful and got the job done for us. We would have him for our future properties without a doubt. Great guy, very personable and dependable. I would hold on to him if I were Coldwell Banker.
My Service Ratings
12/19/2023 - Frank S.
Kent is very easy to work with. He is knowledgeable and experienced. During the process I looked to him as a trusted advisor. He always answers his phone and emails when you need to talk with him. I highly recommend him. Thank you Kent for making the process less stressful for us!
My Service Ratings
10/23/2023 - Linda C.
Dealing with Kent was easy, seamless and no stress
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10/20/2023 - Patrick C.
Seamless and enjoyable experience with Kent!
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07/26/2023 - Jeffrey R.
entire process was smooth.
My Service Ratings
07/06/2023 - Danielle D.
He was great! Kent stayed in constant communication, provided honest feedback and actually made the effort to market and sell my house. I wish I had hired him from the start. He had a contract in two weeks and more showings that the previous realtor I had had for four (4) months prior to engaging him. He takes initiative and makes things happen. Kent always answered calls texts and or questions promptly.
My Service Ratings
07/05/2023 - Lorraine H.
Kent listened to us and was very in tune to our needs. He is one of the agents who reached out to us when we took our home off the market. He was not pushy to list our home and was very patient. He was knowledgeable about the market. Kent always returned our call, text and email and it was in a timely manner. We were pleased with his service and will certainly send him business. Very professional and polite!
My Service Ratings
05/20/2023 - John D.
We were very happy with Kent! He goes above and beyond. He always answers the phone or gives a prompt call back. Kent is extremely knowledgeable with the Myrtle Beach area. I give him an A+ for his honesty and integrity. Thanks for a great sale. Sincerely, John and Kim DeGaetani.
My Service Ratings
04/28/2023 - Kiera D.
Kent did an outstanding job especially taking over an account from another realtor who was unprofessional. My home was 69 days on the sites and I took the house off the market in the midst of a sale due questionable realty information from the realtor. The next day Kent contacted me. I had several other Realtors contact me from the South Carolina area and I decided to go with Kent due to the fact that he was very knowledgeable and had a great team to support him with the sale. Within 3 weeks Kent put my home on the market and it was sold within 2 weeks. I highly recommend Kent to do the job. I'm located out of state and Kent communicated with me daily and use accessible databases to sign documents. I want to thank Kent, the closing attorneys and the CPA for making this possible.
My Service Ratings
04/20/2023 - Harold W.
Very professional and responsive to every concern even the silly issues.
My Service Ratings
03/08/2023 - Brian K.
Does great work! Very professional, helpful, advises honestly, and seems to care about the best outcome for everyone involved.
My Service Ratings
03/02/2023 - John P.
We have worked for years unsuccessfully in a difficult market, Mount Pleasant, SC. She was wonderful, hard working, and dedicated. When we suddenly shifted our search to a certain property in Murrells Inlet, SC, she arranged for a local agent to represent us in this market. Kent Covington became our contact and let us through a very short offer program. We was instrumental in our negotations with the seller. With his assistance we were able to finally get the house of our dreams. Thanks to Susan and Kent for a wonderful experience!
My Service Ratings
11/09/2022 - Linda F.
Kent was a pleasure to work with great personality. If we had a question we would just pick up the phone and call. Kent always answered. I can't remember a time when we had a question that Kent wasn't there. Thank you Kent for being so personal with us and selling our property fast. God Bless.
My Service Ratings
11/02/2022 - Joseph F.
Kent guided us through the process of selling our condo and would work with him again.
My Service Ratings
10/19/2022 - Hollie D.
Kent Covington is a great agent! He was very professional . His efforts required little to no stress on me. He is very knowledgeable and a very dedicated realtor. I would recommend him highly to anyone! Hollie Davis
My Service Ratings
09/19/2022 - Gregory N.
Outstanding effort and results! Already recommended Kent to others!
My Service Ratings
08/06/2022 - Hollie D.
Kent has been an excellent agent. I would definitely use him again.
My Service Ratings
07/16/2022 - Trey C.
Fantastic agent. Very thorough, experienced, and professional and delivers on top notch results. I would highly recommend Kent Covington to assist with the sale of your current home or the purchase of your next home.
My Service Ratings
06/14/2022 - Sherry G.
Kent was an exceptional agent, I'd recommend him for sure.
My Service Ratings
04/28/2022 - Gloria H.
Kent was great! He was very knowledgeable in his field. He was in constant contact and is a great asset to your company.
My Service Ratings
04/07/2022 - Bethani B.
Kent was very professional and gave me expert assistance selling my condo. Presented offers in an organized way which was easy to understand. I appreciate the effort to make this sale happen. Great experience with this realtor. Highly recommend him and this agency. Thanks Kent!!!
